Are You Ready to be Internet Famous?
Is your website ready for visitors? Like many independent designers you are probably ticking off all the digital marketing boxes: Ravelry, Instagram, maybe an email newsletter or website, etc.
Let’s say, you are putting your patterns out there and have a modest amount of traffic going to your website or Ravelry page.
If you are doing every thing right and producing beautiful patterns, eventually your work will blow up before your eyes. Are you ready for that moment? Is your website ready? Are your social pages read?
Maybe you’ve been thinking about adding a contact form to your website for months and haven’t done it. Or maybe you keep meaning to start an email list. Or you realize that you need to completely overhaul your website and just haven’t pulled the trigger yet. Or maybe you keep meaning to go back to your old patterns and update them with your new copyright and contact information. Or you don’t have a website at all and haven’t made the time to sit down and just do it.
How will those things effect your business if one of your social media posts blows up with 10,000 views driving traffic to your website? Are you really ready? Or will you be missing a golden opportunity?
Capitalize on Web Traffic
Your website should have some sort of action a visitor can take if they are interested in your business. Below are some example actions that visitors might take.
Call to Action Suggestions:
- Follow you on a social media platform
- Sign up for your newsletter
- Purchase a pattern in your online store
- Purchase a physical product in your online store
- Contact you about purchasing a product/service
- Request a commissioned piece
- Share content on social media
- Recommend a pattern to a friend
- Join a KAL/CAL
The goal in marketing is to turn shares, likes, visits and views into dollars. If your website is not prepared to do that you should take action now, because it’s not even working for your current visitors.
Provide Enough Information
People who are intensely interested in your work will spend a lot of time combing through your site looking for information to consume. The more you put out on your website, the more time people are likely to spend on your website.
Below is a list of content you might include on your website to keep visitors interested:
- About you personally
- About your crafting/making background
- Tutorials of techniques used in your patterns
- Background on your inspiration
- Current WIPs
- Review of tools or patterns you love
Whatever it is, it should be on your website now, not later. Not only will it help with sales conversions now, it will give your visitors more content to share when your clever pattern blows up on Ravelry.
All of these pages should have a call to action on them. So, no matter what page someone is on, they can take an action, and not just read or download content.
Don’t sell short on design
If your Instagram account is bold and beautiful your website should reflect that awesomeness too.
You want to create a website that your visitors want to come back to again and again. When an Instagram or Facebook follower finally clicks through to your website and finds a lack luster website, that visitor will stay a follower and not a customer.
Having a strong, consistent design will also cement your business as established in that prospects mind, even if you just went live three weeks ago. The appearance of being a big polished brand will only help your business grow faster.
Do It Now!
If anything has come into your head while reading this article. Go do it now. Now. Not later.
Make sure that your independent design business is prepared to be big, because you are making awesome things. Don’t let your hesitations or lack of time hold you back from capitalizing on an opportunity that is just around the corner.
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