– 2020 –

Annual Independent Designer and Pattern Tester Survey

 

Below are selected results from our first annual survey of pattern testers and independent designers. This survey was conducted from August 1, 2020 – August 21, 2020.

 

Pattern Testers on Fiberly

%

of Pattern Testers have more than 10 years of experience in their craft.

The Average Pattern Tester Spends

10+ Hours

per week knitting or crocheting

More than half of Pattern Testers said they like to make:

Sweaters and Cardigans

(68.1%)

Shawls

(65.3%)

Scarfs

(50%)

Hats

(63.9%)

Fiberly pattern testers are nearly evenly split between knit and crochet

Why are these numbers both greater than fifty percent? Because respondents could select both crafts if they were both knitter and crocheter.

%

Knitters

%

Crocheters

Top Reasons People Pattern Test

To work directly with the designer.

To support the independent design community.

To be challenged by a deadline.

For free patterns.

Because it can be fun to play pattern detective.

To discover new techniques.

To help make patterns more accurate and user-friendly.

Finding new designers.

Pattern Tests per Year

Patterns Purchased per Year

Price of Average Skein Purchased

for a 100g skein. The distribution was fairly even across all price points, with more than half of respondents saying they spend between $4 – $12 (US) per skein.

We asked pattern testers what size do they typically apply for when starting a new pattern test. Below is a breakdown of those sizes.

Children Sizes

  • Extra Small 18% 18%
  • Small 34.7% 34.7%
  • Medium 32.6% 32.6%
  • Large 15.3% 15.3%
  • Extra Large 4% 4%
  • Extra Extra Large 2% 2%
  • Don’t make children size projects 40.2% 40.2%

Adult Female Sizes

  • Extra Small 11.1% 11.1%
  • Small 25% 25%
  • Medium 40.2% 40.2%
  • Large 38.4% 38.4%
  • Extra Large 28.4% 28.4%
  • Extra Extra Large 15.9% 15.9%
  • Don’t make adult female size projects 6.2% 6.2%

Adult Male Sizes

  • Extra Small 2% 2%
  • Small 6.2% 6.2%
  • Medium 20.1% 20.1%
  • Large 27.8% 27.8%
  • Extra Large 16.7% 16.7%
  • Extra Extra Large 7.6% 7.6%
  • Don’t make adult male size projects 40.3% 40.3%

More than 80% of testers would recommend Fiberly to a friend. Here is what they love:

Easy to find new pattern tests.

Easy to navigate.

That Fiberly helps new designers grow.

The ability to clearly see details about the pattern test, including: due date, compensation, etc.

Seeing multiple testing options in one place.

 

Room to Improve

We heard you! These are some things that we will be working to improve over the next year.

More crochet pattern tests for all skill levels.

Communication with the designer during pattern tests.

Better education on how to use the platform.

Improved profile page, with better portfolios.

 

About the Pattern Tester Survey

This survey was conducted from August 1, 2020 – August 21, 2020. In that time, 144 people responded to the survey. No contact or personal information was collected. Data from the survey has been aggregated and selected to provide useful information for people in the fiber arts industry.

 

independent designers on Fiberly

%

of Designers on Fiberly have been publishing for 3 years or less

The Average Designer Publishes

9 Patterns

per year

Fiberly designers are mostly knitters.

Why do these numbers add up to more than one hundred percent? Because respondents could select both crafts if they were both a knit and crochet designer.

%

Publish Knitting Patterns

%

Publish Crochet Patterns

Most independent designer makes less than $250 per year. Less than 10% make more than $1,000.

We asked designers what sizes they have the most problems finding testers for. Below is a breakdown of those sizes.

Children Sizes

  • Extra Small 7% 7%
  • Small 3.4% 3.4%
  • Medium 0% 0%
  • Large 7% 7%
  • Extra Large 7% 7%
  • Extra Extra Large 10.5% 10.5%
  • Don’t design children size projects 76% 76%

Adult Female Sizes

  • Extra Small 31% 31%
  • Small 13.8% 13.8%
  • Medium 7% 7%
  • Large 7% 7%
  • Extra Large 31% 31%
  • Extra Extra Large 41.4% 41.4%
  • Don’t design adult female size projects 31% 31%

Adult Male Sizes

  • Extra Small 17% 17%
  • Small 0% 0%
  • Medium 0% 0%
  • Large 0% 0%
  • Extra Large 10.3% 10.3%
  • Extra Extra Large 7% 7%
  • Don’t design adult male size projects 79.3% 79.3%

More than 92% of designers would recommend Fiberly to a friend. Here is what they love:

Felt welcomed.

The sense of positive community.

Growing their reach to new knitters and crocheters they wouldn’t reach otherwise.

How easy it is to communicate information to testers.

Free resources specifically for new designers.

Great alternative to Ravelry.

 

Room to Improve

We heard you! These are some things that we will be working to improve over the next year.

Attract more testers to the platform so all pattern tests can be filled.

Communication with the tester during pattern tests.

Better education on how to use the platform.

Improved profile page, with better portfolios.

 

About the Survey

This survey was conducted from August 1, 2020 – August 21, 2020. In that time, 144 people responded to the pattern tester survey and 29 people responded to the independent designer survey. No contact or personal information was collected. Data from the survey has been selected and aggregated to provide useful information for people in the fiber arts industry.